Custom promotional shirts make fantastic merchandising products and giveaway. If you are organising a marketing event or festival for your company, then having high quality promotional t-shirts printed in time for the occasion should be one of your top priorities. Here are 5 useful tips for doing that well.
1. Be creative.An ugly, unimaginative shirt will end up at the back of some one’s closet together with other badly designed garments that never get worn. For a custom shirt to do its magic as a promotional tool, it has to look good. If you don’t have an in-house graphic artist, consider outsourcing the job to an expert designer or illustrator. If you are confident about your creativity, then give it a go. Take inspiration from custom promotional t-shirts that you have seen before and have found to be effective.
2. Choose the right printing technique.Once the design is sorted out, you should do some research into what types of printing techniques work best for your design and the quantity of custom made t-shirts you need. Each technique has benefits and limitations. Screen printing is the most cost-effective choice for promotional shirts, especially if you are ordering large numbers. Note that the complexity of your design, as well as, the number of colors it uses all affects the price.
3. Create a t-shirt, not at tacky billboard. Your goal is to design a custom shirt that people will wear out on a regular basis—not just when they’re sleeping. Put design ahead of promotion. If your custom shirt looks like an ad, fewer people will wear them. Do not just slap an image of your product on the back of the shirt and call it a day. Make the shirts little bit fun or funny. Make it heartfelt or clever. Look up some of the most successful promotional shirts online and figure out why they were successful.
1. Be creative.An ugly, unimaginative shirt will end up at the back of some one’s closet together with other badly designed garments that never get worn. For a custom shirt to do its magic as a promotional tool, it has to look good. If you don’t have an in-house graphic artist, consider outsourcing the job to an expert designer or illustrator. If you are confident about your creativity, then give it a go. Take inspiration from custom promotional t-shirts that you have seen before and have found to be effective.
2. Choose the right printing technique.Once the design is sorted out, you should do some research into what types of printing techniques work best for your design and the quantity of custom made t-shirts you need. Each technique has benefits and limitations. Screen printing is the most cost-effective choice for promotional shirts, especially if you are ordering large numbers. Note that the complexity of your design, as well as, the number of colors it uses all affects the price.
3. Create a t-shirt, not at tacky billboard. Your goal is to design a custom shirt that people will wear out on a regular basis—not just when they’re sleeping. Put design ahead of promotion. If your custom shirt looks like an ad, fewer people will wear them. Do not just slap an image of your product on the back of the shirt and call it a day. Make the shirts little bit fun or funny. Make it heartfelt or clever. Look up some of the most successful promotional shirts online and figure out why they were successful.
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