Friday 7 August 2015

How Can Promotional Polo Shirts Help You In Advertising?

Giving away promotional polo shirts is an excellent way to promote your business, establish your brand, and build your image. These shirts can be customised with your logo, product or service name, or the name of your business, all of which can provide more exposure to your company and what it has to offer. Your employees can wear the promotional polo shirts as their uniforms during trade shows or a special event in your store and still look presentable and smartly dressed. Polo shirts can be a great giveaway item for promos or preferred customers, too.

Using promotional polo shirts can be more effective than using conventional advertising methods like TV, radio, and print. Data gathered from various sources like the Outdoor Advertising of America, and the Nielsen Company revealed that your marketing dollar can go much farther with custom promotional polo shirts. A typical promotional T-shirt can get up to 200 brand impressions for every marketing dollar spent on it. This number is greater than what prime time TV (56 impressions), radio spots (17 impressions), and office accessories (125 impressions) can get.

Based on those numbers, custom polo shirts can be a cheaper way to advertise your business and ensure a wider reach. A high-quality promotional shirt can typically last for years and survive constant washings, so it continues to work hard for promoting your business without you having to spend another dollar (unlike when you have to pay for airtime or ad space to let people hear or see your commercials). Promotional polo shirts can be worn anywhere and can be seen by anyone at no additional cost to you.

The overall quality and effectiveness of promotional polo shirts in advertising can depend on the company that makes them. Choose a reliable and experienced local supplier and manufacturer of promotional polo shirts. Their experience lets them capable of understanding the unique advertising and marketing needs of your business, so they can help you design the most effective promotional polo shirts.

How to Design the Best Customized SportsUniforms for a Team?

Have you ever wondered what it takes to create an amazing sports uniform? Below are a handful of tips to help you design a garment that can make your sports team stand out.

1. Choose the correct colors and try to avoid the boring, common hues. About 90% of teams default to navy blue, red, or black. There is nothing wrong with those colors, but let’s face it—everyone uses them. If you must use these hues, pair them with one or two less used colors to give your team some uniqueness.

2. Choose a clear font. Thousands of fonts are available for free on the internet, so it should be hard to find one that suits your team’s identity. But don’t go overboard—the key is to find a font that is legible even from a far.

3. Use your team logo. If you do not have graphic design experience, head over to stock photography and drawings website and search for sports team logos. You can choose from hundreds and buy one for less than what you might need to pay a professional illustrator to do one for you.

4. Simplicity is important. The best sports uniforms don’t necessarily have a lot going on, but they do take full advantage of colors. You don’t need to go crazy with shoulder and panel designs, or fancy neck ribbing. Even a simple two colored panel works if you focus on making sure that your team name looks amazing.

5. Ask your teammates for feedback. They will wear the sports uniforms, so shouldn’t their opinions count?

The best sportswear manufacturers in Australia provide easy to use online tools that let you design a uniform online using a wide range of templates and options. Make sure to work with a manufacturer that has the technology it takes to pull off your design. 

Custom Made T-shirts for Promotional Success

Custom promotional shirts make fantastic merchandising products and giveaway. If you are organising a marketing event or festival for your company, then having high quality promotional t-shirts printed in time for the occasion should be one of your top priorities. Here are 5 useful tips for doing that well.

1. Be creative.An ugly, unimaginative shirt will end up at the back of some one’s closet together with other badly designed garments that never get worn. For a custom shirt to do its magic as a promotional tool, it has to look good. If you don’t have an in-house graphic artist, consider outsourcing the job to an expert designer or illustrator. If you are confident about your creativity, then give it a go. Take inspiration from custom promotional t-shirts that you have seen before and have found to be effective.

2. Choose the right printing technique.Once the design is sorted out, you should do some research into what types of printing techniques work best for your design and the quantity of custom made t-shirts you need. Each technique has benefits and limitations. Screen printing is the most cost-effective choice for promotional shirts, especially if you are ordering large numbers. Note that the complexity of your design, as well as, the number of colors it uses all affects the price.

3. Create a t-shirt, not at tacky billboard. Your goal is to design a custom shirt that people will wear out on a regular basis—not just when they’re sleeping. Put design ahead of promotion. If your custom shirt looks like an ad, fewer people will wear them. Do not just slap an image of your product on the back of the shirt and call it a day. Make the shirts little bit fun or funny. Make it heartfelt or clever. Look up some of the most successful promotional shirts online and figure out why they were successful.

Thursday 6 August 2015

Attractive Uniform Polo for an Elegant Look

Polo shirts can be used as uniforms. These comfortable garments let your employees dress smartly for work or casual Fridays and wash days. Polo shirts are ideal everyday uniforms for businesses that want to project a smart casual and approachable image to their customers. When your employees wear custom polo shirts with your logo on them, customers will know who to approach when they visit your store and require assistance.

Uniform polo shirt can make your business more distinctive and ensure that your message stand out. Branding is one of the reasons why polo shirts make attractive uniforms. Your business logo can be embroidered or printed on the shirt to make it more unique. The colors and design of the polo shirt can also be modified to match your corporate colors and the image that you want to project. For example, a slimline contrast polo shirt can help project a clean and smart image with its great fit and detailed piping.

A well-designed uniform polo can make your brand stick to the minds of your target audience. It will help people associate the design and colors of your polo shirts with your business. Consider adding a distinct business logo or business name on the left breast pocket or section of the shirt, where it is most visible. The positioning of your logo plays a huge role in enhancing exposure.

Uniform polo shirts can effectively deliver your promotional message to your target audience, especially when they are cut stylishly and made of high quality fabrics. Giving your employees nice polo shirts as uniforms proves that you are willing to invest in high-quality products to ensure the comfort of your staff. This can affect the way your customers see your business, too, and might even help you establish credibility and trust.