Monday 18 August 2014

Designing a Custom Shirt to Make Your Trade Show Successful


Corporate logo shirts help emphasise branding at Tradeshows. To maximise their use, a lot of companies use them as promotional giveaways instead of simply making their representatives wear their brand.

Giving away promotional shirts have been proven to generate more leads, and in turn increase ROI for businesses in many occasions. Custom shirts are also excellent tools for building profitable connections and relationships with potential clients and even with potential business partners. Here are some great ideas on incorporating custom designed shirts during Tradeshows:

  • As pre-Tradeshow giveaways –Sending out invites or offering free gifts through your business' website is a good way to increase attendance and spectatorship during the Tradeshow. Encouraging them to support your business by sending out free shirts with your branding is also a great way to generate buzz for your business. You may also give out coupons and claim cards or stubs that your target audience can use to redeem their free custom shirt at your booth during the event.
  • At Tradeshow game giveaways – Custom shirts are also great as prizes or as tokens of appreciation for those who participate in your event activities. You may include them in your gift bag, which you can then give away to spectators who are willing to participate in your product demonstrations, games, and other promotional activities.
  • As post-show gifts – People are also fond of thank you gifts. Using your custom logo shirt as a symbol of gratitude to those who made your trade event a success is also one way to promote your brand and incorporate logo shirts in your promotional scheme.

Personalised shirts and custom business, apparel are definitely among the most effective trade tools for businesses. Find a company that can help you produce designs that will effectively represent your brand through custom apparel.

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