Wednesday 30 April 2014

Custom Event Clothing: A Symbol of Comfort and Style



There's no better way to increase exposure for your fundraising event, trade show, or newly opened business than to have your crew wear matching clothing.

Custom shirts, jackets, and apparel help you promote your cause and spark intrigue among on-lookers. When every one of your crew displays your brand, charity name, or event message on their clothing, you create maximum exposure and encourage recall among those attending the event. Exposure and branding even extends further if you give these shirts away. When customising promotional clothing for your event, remember the following guidelines:

  1. Select the appropriate garment – If you are sponsoring a fun run or an event where participants will be required to exert effort and be active, choose garments that are lightweight and will protect them from the harsh effects of the midday sun. Cotton shirts are fine for light activities, but choose more quick-drying materials if you will require them to be active. Custom shirt manufacturers offer you a wide range of materials to choose from so you can wear appropriate clothes for your event.
  2. You may also choose from an entire spectrum of colours to create a unique design for your event clothing. Creating a design that everyone will be willing to wear during the event and even after will help you maximise the use of your advertising dollars.
  3. Sizing is also an important consideration, especially when you are opening your event to a wide audience. People come in different shapes and sizes, and so should your clothing stash.
  4. Lastly, be careful how you design your shirt to fit your brand. Shirts can look pretty generic, so you might need to change up certain elements like sleeve colour, collar lining, and other small elements if you want something more unique. Don't forget to include your event logo!

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