The fact that
personalised sportswear has a big impact on the players and the fans is a
no-brainer. There are no second guesses on this one, because it is true down to
the last dot. Whatever the players are wearing on the field has a big impact on
the way they play the game, on the way they develop through the game and, thus,
indirectly on the results as well. This has been popularly studied around the
world under the name of psychology of sports equipment. Here is a blogpost
exploring why legends from every sport ask for personalized sportswear.
Fact #1:
Focus
Personalised
sportswear helps the players maintain focus on the game, throughout the game.
Take this as an example: how annoying can a simple plastic tag on the nape of
your tee shirt be? If the same tag was to distract the players on the field, it
could turn the tables. By being comfortable enough to be called the second skin
of the players, sports uniforms ensure players are able to focus well.
Fact #2:
Competitors
Believe it or
not, it is true that if the competitors are dressed smartly and their
sportswear suits them well, the home players are going to feel highly
intimidated by them and lose confidence. It is important to personalise
sportswear to resonate with your team so that an aura of confidence
and absolute deftness can be projected in the mental game as well.
Fact #3:
Updates
It is necessary
to keep the personalised sportswear updated with the latest advancements and
trends, simply because the players need to feel at the top of their game. If
there is a phenomenal invention in soccer cleats, your players should have it.
It is going to make them feel better at their game on the field.
Psychological
gaming is important to keep in mind while sending your players out in the
field.
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