There are many ways to endorse your business,
and advertising is one of them. However, conventional advertising methods can
become expensive in the long run, especially for small and medium companies. In
such a case, you need to explore other effective and reasonably ways yet
economical. Making your employees wear customised T-shirts is an effective way to
get the attention of your target audience.
The Outdoor Advertising Association
of America and the Nielsen Company reveals that your marketing dollar can go
much farther than you would think when you wear customised shirts. One
marketing dollar spent on a shirt can result in up to 200 brand impressions.
Just imagine the amount of attention that your brand can get when two or more
people wear your shirt.
Customised shirts are ideal as company uniforms on casual Fridays or wash days, as well as for certain corporate events, like sports festivals, charities, and barbecue parties. Custom printed T-shirts can be a cheap investment, especially when you compare its long-term costs with conventional TV, radio, and print advertising. With custom shirts, you do not have to buy air time or ad space to get noticed anymore. A high-quality custom shirt lasts long, so you and your employees can continue to wear the shirts as often as required.
Customised T-shirts can be a
valuable promotional tool when given as corporate giveaways. Customers often like
to receive practical things like shirts and if your garments are of good
quality, your recipients are likely to use them. Just like your employees,
anyone who decides to wear your custom shirts can act like a mobile billboard
for free. Ultimately, customised
T-shirts will allow your business to improve your image, and it is a
relatively cheaper option to promote your business and to succeed in branding.
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